The sport of rallying has been increasing in popularity steadily with the emergence of extreme sports. Currently, rallying already attracts over a two billion fans worldwide and is considered one of the fastest growing forms of motorsports in the United States.

According to the SEMA (Specialty Equipment Market Association), by forming a partnership with the Demon Rally Team you can expect to reach a youth audience with over $3 billion dollars in their pockets to spend JUST on their cars. These generation x and y enthusiasts are not that much different than the big-bore racing enthusiasts of past generations. They still buy on monday what wins on sunday. Be it cars, performance bolt-on products or sponsor's services, they are incredibly loyal consumers.

Race fans have money to spend with your company

Racing fans have significant disposable income, with 78-percent earning 50-thousand dollars per year or more. The median household income among scca members is $71,000; with the average income being $82,550 per year. 73 percent of all racing fans own two or more cars with 23-percent owning four or more. These are active demos with 58-percent attending one to ten race-related events each year. The average racing fan makes four trips to the track each season spending an average of $565 per trip, which interpolated across the entire organization represents a race fan travel market of over 1-billion dollars annually. Once they get to the race, race fans are active as well with a full 87-percent participating in some capacity. Northwest region race fans also reflect these upscale national figures, which present a highly desirable, affluent, and well-educated consumer to potential sponsors. In addition, the dramatic increase in imported performance cars has created an entire industry based on aftermarket items for these vehicles. According to the SEMA's most recent figures, retail consumers spent 19.3-billion dollars last year on performance-related aftermarket automotive products.

By sponsoring the Demon Rally Team your company will have the opportunity to develop a partnership program that can include television broadcasts and print advertising, special displays, point of purchase materials, driver and team appearances for both national and regional sales meetings and corporate hospitality for employees and vip clients. We believe auto racing sponsorship can offer a significant foundation from which to build on or enhance your entire consumer base and provide introductions into new sectors of the consuming public.

The Demon Rally Team looks forward to working with you and your staff to make this an effective marketing partnership and go "outside the box" to tell the thousands of racing fans about your business and the services your firm provides. Just click below to let us know about your interests in partnership.